Victoria University of Wellington partnered with Fronde to transform their search capabilities, meeting the expectations of the next generation.
With 10 million online visits a year, including 4.6 million from the public, Victoria University of Wellington had to transform its web channel for a diverse audience.
The solution was to shift to a structure which focussed on delivering first-class customer experience, using first-class search to make it happen. After a comparative analysis of available search options, the web team found the Google Search Appliance (GSA) best suited their requirements, and partnered with Fronde to implement it.
The first step was a soft launch of the GSA, six months prior to the release of the major website redesign. The idea was to rebuild user trust in the reliability of the site search before actively promoting it, which proved an effective approach. Read the full case study here.