The Revolution Will Not Be Televised – Summary
“The 1st rule of the revolution: win the revolution.”
Over this series of blog posts hopefully you have seen that although the world of mobile and social can seem big and scary, it doesn’t have to be; the technologies are out there to give you a leg-up, and help you harness the power of mobile and social to communicate more effectively with customers, citizens and employees.
- Part 1: Social Enterprise - This ‘Facebook for Enterprise’ technology enables sharing and collaboration across your company. Easy to implement but you need to invest in building a culture of ‘collaborative generosity’.
- Part 2: Social Communities - Create communities around your brands, and empower your advocates to amplify your message and better engage your customers. Do this in a forum where you can have a better quality conversation.
- Part 3: Platform-as-a-Service - Create apps in weeks not months by letting someone else look after the complex technology - create without constraint. Liberate the data from your legacy systems, make it mobile.
- Part 4: Marketing automation - Use next generation marketing automation technology to have a better conversation with customers. Don’t just blast them with emails; deliver a personalised experience through tailored campaigns.
At Fronde, we can help you liberate your customer experience ideas and turn them into a reality. If you would like to talk further about any of these technologies or your other customer experience aspirations, please give us a call.
+64 (0)9 362 7400