Fronde liberates Tree of Life's operations - and enables e-commerce innovation!
While Tree of Life was expanding their retail group to reach the 45 stores they have today, their operational demands increased significantly. Additionally, their staff were spread over multiple offices, stores, warehouses and departments while needing to collaborate on an everyday basis. From very early on, Tree of life were very progressive in their IT practices and their website drove a significant amount of the overall sales: the organisation was one of the first movers in Australia to seriously invest in and develop an integrated e-commerce platform.>
With the expansion of the organisation in general, the diversification of the product portfolio and the opening of new stores and increased significance of the e-commerce channel, Tree of Life needed a business management system that would meet the demands of the business now and in the future.